A Majority of Americans Are Seeking Help to Relieve Trauma, Reveals All Points North Lodge Research | All Points North

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A Majority of Americans Are Seeking Help to Relieve Trauma, Reveals All Points North Lodge Research

Pandemic is Largely to Blame for Creating a Nation in Trauma, But Families and Childhood Events Are Also Contributors

LOS ANGELES, November 10, 2021 – All Points North Lodge (APN Lodge), the Colorado-based behavioral health and personal development provider, reveals that more than half of Americans (54%) are seeking help to cope with trauma.

APN Lodge polled 1,000 U.S. adult consumers across generations about how trauma is impacting their lives. The resulting data indicates that the pandemic’s impact is far-reaching and likely to continue.

“Trauma is an emotional response to a terrible event that can overpower a person’s ability to cope,” said Noah Nordheimer, CEO, All Points North Lodge. “Given the loss, social isolation, illness, and job uncertainty or unemployment many have experienced this past year-and-a-half, it’s no surprise that the pandemic has taken its toll on the emotional well-being of this nation. This is yet another reason why it’s so important that we de-stigmatize mental health challenges, and that we encourage everyone who needs it to seek treatment.”

A previous APN Lodge study exposed that 54% of Americans wouldn’t seek therapy because of the stigma attached to it.

As the U.S. looks to recover from the devastating effects of the pandemic, many Americans are having difficulties getting “back to normal.” Half of all Americans believe the pandemic has been the most traumatic event they have lived through, with younger generations like Gen Z (53%) and Millennials (60%), feeling the most traumatized by events of the last 20 months.

  • While all generations admit to having trauma, more Gen Z-ers report having experienced trauma (63%) than any other cohort
  • Baby Boomers report the least amount of trauma of all the demographics (38.5%)
  • More than a third (39%) of Americans admit they will have lasting mental health issues, such as post-traumatic stress disorder (PTSD), anxiety, and/or depression, due to the pandemic
  • More than two-thirds (66%) agree that experiencing trauma has helped make them stronger

While the pandemic has exacerbated the incidence of trauma nationwide, more traditional causes of distress – family relationships or loss or death of loved ones – hold steady. A solid majority of Americans (63%) believe that their family has caused them trauma.

  • 24% of Americans say their childhood was the most traumatic experience for them
  • 21% say a death or loss of a family member was the most traumatic event

This recent study unpacks a disparity in how generations cope with trauma: Gen Z uses in-person therapy the most (73%), while Baby Boomers rely more on medication (68%).

Across all the cohorts, of those that sought help:

  • Nearly two-thirds (65%) embraced in-person therapy
  • 49% used medication
  • 21% stayed at a psychiatric hospital
  • 20% used tele-therapy

“It’s welcome news that more Americans are availing themselves of therapy, and aren’t ashamed to ask for help,” said Nordheimer. “Our world has become increasingly complex, and for too many, difficult to navigate. Seeking treatment for trauma, substance abuse, or mental health challenges should always be encouraged. We know that an evidenced-based approach to treating these issues works, whether that care is in-person or online, but we need to ensure that people are not afraid to reach out.”

Visit apn.com for more information.



All Points North Lodge is a behavioral health and wellness provider specializing in mental health, trauma, and addiction treatment. With a mountainside campus in Colorado and an exclusive app for virtual therapy and coaching, APN Lodge exists to help clients across the globe find their way forward.

Because every story is different, experts work with each onsite client to create a custom-curated treatment plan. Modalities may include cognitive behavioral therapy, EMDR, dialectical behavior therapy, breathwork, yoga, meditation, and adventure/experiential therapy. During this time, family members of clients meet virtually with their own APN therapist to guide and equip the entire family system. Tech-forward, the APN Concussion & Depression Center offers Hyperbaric Oxygen Therapy for TBI and various other conditions as well as Deep TMS for medication-resistant depression and OCD.

With a resort-style campus, APN Lodge boasts stunning suites, mountain views, a fitness center, spa services, indoor and outdoor pools, and activities like skiing, hiking, snowmobiling, and mountain biking – all as the backdrop to wellness and personal growth.

The exclusive APN Connection app allows clients to engage in therapy and coaching sessions as they transition out of their stay at the Lodge. These virtual sessions can also serve as the first steps for anyone looking for counseling, coaching, or treatment from the comfort of home. For more information, visit apn.com.