Cookie Policy

Website campaign and enquiry attribution

When you accept both Analytics and Advertising cookies, our original attribution script stores UTM source, medium, campaign, term and content values, full landing-page and referring-page addresses, and an available Google Analytics client identifier. Its attribution cookies last up to 90 days. Session storage remembers landing and referring addresses for the current browser session. This information is made available to existing form and call-attribution integrations to help identify enquiry sources. This does not enable every advertising provider. Rejecting either category prevents this script from running. Withdrawing either category clears its accessible attribution storage and reloads the page to stop the script; unfinished form entries may be lost. Earlier visits before acceptance may not be recoverable.

Source information in enquiry forms

After both Analytics and Advertising are accepted, verified Jotform enquiry forms can receive the stored first and current-session landing and referring addresses, the current page address and an available Google client identifier. Full page addresses may include campaign parameters. These values are sent to Jotform when the form is loaded with attribution, before you submit it. This connection does not read the answers you type into the form or send them to advertising pixels. If you have already interacted with a form, we leave it alone rather than reload it to add source information. Source information may therefore be missing from some enquiries. Submitting an enquiry and its onward processing are covered by our Privacy Policy.

Contact-page Typeform

After both Analytics and Advertising are accepted, the contact-page Typeform can receive the five stored UTM campaign values, the first and current-session landing and referring addresses, the current page address and an available Google client identifier. These source details are supplied when the attributed form loads, before submission. We do not replace a form that you have already interacted with to add this information. This attribution connection does not send your form answers to advertising pixels.

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